SBI Webinar: Marketing and Customer Loyalty

Marketing involves the understanding of customers' needs. Businesses with effective marketing strategies succeed by identifying and satisfying these customer needs. Breast radiology practices that execute effective marketing strategies will better advertise their patient-centered care and build customer loyalty.

Dr. Stowe Shoemaker, (PhD, Cornell University) is the Dean of the Harrah College of Hospitality at UNLV with extensive background in pricing, revenue management, consumer behavior, and customer loyalty programs. In this webinar on "Marketing and Customer Loyalty," Dr. Shoemaker will explain the purpose of business marketing and describe examples of effective marketing strategies from other industries. After completing this course, participants will be able to develop methods to improve their patients' experiences to promote customer loyalty at their breast radiology practice. Participants will also learn how to launch projects to improve their patients' experience and market these projects to the target population.

This is the final webinar in a 4-part series entitled, Breast Imaging Business and Operations: How to Support and Grow Your Practice from the Ground Up.